蒂芙尼珠宝(美国时尚珠宝品牌,全案策划)

 

 
 
 
Project Background: Jingtao planning influence in China's high-end brand marketing and brand planning, and is well-known Chinese and Shanghai's largest new listing planning agencies, Tiffany eventually choose to cooperate with us to jointly carry out the brand brand planning Working. We Jingtao planning to come into contact with too much jewelry or similar high-end marketing planning, perhaps the different products, different categories, but the target population is roughly the same, consumer psychology is roughly the same, so we are faced with Tiffany, also has Jingtao brand planning company own sense and experience. As a centuries-old, and has always been a symbol of elegant jewelry brand, the Tiffany brand strategy only, will also take the high route. This is why we jointly for the purpose of brand planning thinking. Tiffany has 12 retail stores in China, including three in Beijing, four in Shanghai and one in Chengdu. Tiffany is expected that China will surpass the U.S. as the world's largest jewelry market in the next five to ten years. Tiffany to choose and Jingtao planning cooperation, took a fancy to our unmatched combat experience in the luxury goods industry and based in Shanghai, look at the country's strategic vision. Tiffany very fancy Chinese market, plans to open 25 to 30 retail stores in China over the next three years.
 
Planning outcomes: The partnership is primarily aimed at the broader market in China to open more retail outlets in the future to do strategic planning, including the newly opened retail outlets area selection, brand marketing level strategic planning, annual advertising and design.
 
Cooperation cycle: 360 days

 

 

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