意大利纪莫凡奢侈品(欧洲经典奢侈品牌,全案营销策划)

 

 

 

Cooperation cycle: 540 days
Summary thinking: in the process of Ji Mo Fan Gian Marco Venturi, our project team members also make every effort to complete an Italian brand landing mission of the Chinese market.
Luxury How is it spread? - Ji Mo who a high-end Italian brand, came while China is similar to the image of luxury goods to enter, which is a huge market, and now is the rapid development of China's luxury market marketing planning, because China is the world's fastest growing similar market, and the brand core values ​​of luxury goods or high-end fashion products identified and Communication is essential. Need to find the market value of its most distinctive and most appropriate way to show it, this is a systematic project.
How the combination of Chinese and Western? - High-end foreign brands to enter the Chinese, not simply into the can, but also requires a combination of the first thing, which is a lot of successful brands, first in-depth study buying psychology of the domestic high-end consumer groups to find the most suitable luxury marketing planning company. So, anything good foreign brands market planning, should have a good market research and analysis, and good planning company to assist.
How the brand positioning? - High-end product positioning and public FMCG different, it is still more extraordinary, and showed the identity value, can not be too popular, because of the need to take into account the level of understanding of different buyers, so high-end brands The positioning is a science, in the final analysis, the art and technology of brand planning.
Channel how to build? - Channel model, high-end products is relatively simple, not too complicated, not too much stretch, but the investment channels, different, because of the high threshold, high-level, the more selective the dealer more detailed investment products with the public is quite different. Jingtao brand planning company GMV channels with the investment process, and achieved good effect on the market.

 

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